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Bill Synnot and Associates: A People's Approach to Change Management is now on-line

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Bill Synnot, Managing Director, Bill Synnot and AssociatesBill Synnot, Managing Director
“Change is the only thing that is constant,” is a phraseology that has stood relevant since time immemorial, and it’s no surprise that organizations continue to walk on a transformational journey to stay ahead of the pack in this ever-changing business environment. And so, enterprises’ success depends upon persuading individuals to learn new skills and adapt to novel work situations. However, Bill Synnot, founder and Managing Director of Bill Synnot and Associates (BSA), points out from his 40+ years of experience that dealing with people’s mindset to alter their performance in a corporate environment or otherwise is no easy task. Systems and processes are easy to change, however, changing humans is a formidable challenge.

In an effort to co-create change, BSA specializes in providing organizational change management, executive coaching, facilitation, creative thinking, organisational reviews, planning and team development services to clients worldwide.

“For change to be effective, there must be a holistic approach creating strong alignment with the mind, emotions, and intuition of staff and the organisation’s change strategy and direction,” says Mr. Synnot. Most practitioners put too much focus on the mind and ignore the other two (emotions and intuition). This partly explains why most change projects fail.

Mr. Synnot says “being successful, or perceived to be successful, can be a major obstacle to changing an organisation as the staff cannot see the need to change their current successful way of doing business. Yet the corporate graveyard is full of these organisations.”Remember: past success is no guarantee of future success!!!

Stability is no longer the norm; yet most organisational development theories are based on it. Also, most staff are employed to maintain the status quo - not to challenge it. Change can be perceived as a threat to the status quo.

Flexibility is the key to handling the uncertain future world.

To handle on the above challenges, his firm developed the seven ingredients of change management framework for organizations to discover how they need to manage change depending on a specific situation. The fact that no circumstance is identical and requires a different approach makes it risky to adopt the ‘one-size-fits-all’ methodology while dealing with organizations. To avoid such risks, the framework works as a checklist in ensuring accurate evaluation of the completed or on-going changes in an enterprise accordingly. By following the seven ingredients—laying a foundation for new ways, establishing a sense of urgency, forming a transitional team, creating alignment, maximizing connectedness, creating short-term wins, and consolidating performance improvements— firms can easily plan, develop, implement, monitor, evaluate, and check the progress of any change.

For change to be effective, there must be a holistic approach creating strong alignment with the mind, emotions, and intuition of staff and the organisation’s change strategy and direction


BSA expertise is reflected in the case of a client belonging to the Information & Communication Technology (ICT) industry. After facing intense competition from startups in the ICT arena and seeking to change the mindset of people from a monopoly position to handling commercial business, the client approached BSA.

Within 5 years of leveraging the company’s services, the client was successfully able to transform their situation and adapt to the new business environment prerequisites.

As a survey of clients highlighting their need for a 24/7 online library on change management, the company also provides clients with a web-based app—an online library or knowledge-base that helps businesses address all the challenges associated with change and find suitable strategies to implement the change successfully. The app draws upon real-world experience gained by working with 700+ worldwide organizations, extensive reading from over 2,300 references around change management, 80+ change frameworks, and 300+ change implementation techniques plus information on neuroscience, evolutionary psychology, cognitive biases, soft skills, leadership, motivation, persuasion and many more topics. Already this app has had tens of thousands of visitors (including Ivy League universities).

The founding of BSA is owed to one of Bill’s friends, a senior recruiter, who recognized his talent and potential as a change catalyst; Bill then ventured on to lay the cornerstone of his company. Ever since then, Bill has been widely recognized as a management consultant specialist, effective public speaker, trainer, author, and facilitator. He has also co-authored a best-selling management book named: The Toolbox for Change: a practical approach. Today, his firm embodies the virtual organizational concept with over 700 global clients in the private, public, educational, co-operatives, professional and not-for-profit organizations.

Having partnered with various tertiary education institutions including the Queensland University of Technology, University of South Pacific (Fiji), Charles Sturt University, and others, BSA now continues to make its way into the future by transcending into the community space. “At the end of the day, satisfaction of walking into an organization and witnessing them still effectively implementing our change management concepts and problem-solving tools and techniques is the biggest achievement for us,” concludes Mr. Synnot.
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Bill Synnot and Associates

Company
Bill Synnot and Associates

Headquarters
Queensland, Australia

Management
Bill Synnot, Managing Director

Description
Bill Synnot and Associates (BSA) is recognised as a leading organisational change management specialists. With over forty years of experience in change management, executive coaching, team development, consultancy, facilitating, and training, the BSA team have worked with over 700 clients worldwide in identifying and enacting change transformations, endeavours and initiatives. With their industry experience, Bill Synnot and his team have developed the Change Management Knowledge Base. A web-based application utilised by management professionals to learn and enact Change Management in their organisation from a simple web-search query